Here are my top tips on how to use twitter for your blog! It’s such a powerful tool with so many amazing people to connect with!
I’ll admit that Twitter was something I was scared of when I started out blogging. I just didn’t understand it. I had a personal account from when I was probably 13 or 14 but I never took to it. It seemed to be a certain ‘group’ from my year at school that used it, and I generally wasn’t interested in hearing what people had just had for dinner. But I knew I had to give it a go for my blog – and now I LOVE it. I want to share with you how you can use Twitter for your blog.
Once you understand how to use twitter to your advantage, and you know how to find like-minded people, you will likely enjoy yourself and also get to reap some rewards! I am by no means a blogging or social media ‘guru’ as I only started in July this year, but this is what I have found so far!
Promote your Posts Regularly
Twitter is a great platform to grow your following and increase your views. At first I didn’t think so as my analytics weren’t showing any referrals from my Twitter account, but I had a couple of hundred followers and posted blog links sporadically. Recently, I’ve been getting on much better with Twitter, with more regular posting and engagement.
From my experience, if you want to get views from advertising your posts, you need to promote regularly. I currently try to promote hourly. But before you ask – no, you don’t have to do this manually all the time. There are apps that can help you out. I use Buffer, which has a free version that allows you to schedule up to 10 posts at once.There are different packages available which allow you to schedule more posts.
You can create your own schedule, so that you can add posts to your buffer list and they automatically post at the times you have chosen. There is also an analytics tool which allows you to see how your posts have performed; the number of people who clicked on it, the number of favourites/likes it got, the number of replies received, the amount of people it reached and any retweets.
It is easy to ‘re-buffer’ posts straight from the Analytics page if you don’t have time to write new posts to schedule every time. My main tip would be thus: don’t be scared to schedule regular posts, not everyone will see all of your posts. By posting regularly you are targeting different audiences from different time-zones – yes, you can gain readers and followers while you sleep!
To allow your posts to be seen by the right people, you should add hashtags. People can search for twitter posts by words or hashtags, so make sure to include key words in your twitter posts. My most recent post: My Month in Blog Posts – September + My Slump includes a section on my recent experience with Matcha (read more about it in the post) so I used a few hashtags related to that.
Key topics need to be mentioned so that if somebody is particularly interested in it and they search it on twitter, they will find your post! You can also hashtag retweet accounts (read point 3) and twitter chats (read point 5). There are also generic hashtags for blogging topics or category. The main ones that come to mind are:
#bbloggers For beauty bloggers or posts #fbloggers For Fashion bloggers or posts #lbloggers For lifestyle bloggers or posts #mbloggers For Mum/Mom Bloggers/posts #pbloggers For Bloggers who are parents or related posts #dbloggers For Dad Bloggers/posts or dating posts #cbloggers For creative Bloggers #cfbloggers For cruelty free bloggers, usually cosmetics or skincare. #bookbloggers For book bloggers or posts. #travelbloggers For travel bloggers or posts.
I’m sure you get the idea. And by all means, search for hashtags to use, but I would recommend checking how often people have posted in it and how recently. You want a hashtag that people use regularly; an active hashtag. If a hashtag has very few posts then it’s unlikely people are going to check it very often.
Tag Retweet Accounts
This is probably one of the most important steps. If you want your posts to be seen, you need to tag retweet accounts. Retweet accounts are basically Twitter accounts which have a main focus of retweeting content that they have been tagged in or that contains their hashtag. Their preferences are usually stated in their bio. If you get retweeted by one of these accounts then everybody who follows them have a chance of seeing your post.
Theoretically, it is best to get retweeted by the accounts with most followers then, yes? Well, that does make sense, and I do like to tag these accounts, but they have so many people wanting to be retweeted by them that you won’t necessarily get it every time you tag them. Hence why I like to try and tag a big retweet account and a couple of smaller ones too.
Here is a list of my current go to retweet accounts/hashtags:
@FemaleBloggerRT #blogginggals @BloggerBees #bloggersblast @Bloggeration_ #GlobalBlogRT @BBlogRT #bloggerslife @RT_Bloggers @TheBlogger_Hub @UKBlog_RT @FabBloggersRT @UKBloggers1 @yourblogRT @TheDSblogRT @WeTweetBlogs @LovingBlogs @ScotBloggers
Interact and Socialise
This is where the fun starts! You want to show personality and that you aren’t just some self-promoting robot. Interact with the people you follow, reply to their tweets. Whether you like the shade of lipstick they’re wearing, you’re both loving the same TV show or you share a love for Nutella (oh yes, be my friend) everything counts!
Also, if you love somebody elses post, share it and credit them, they will thank you for it and you never know, they may return the favour. Again, it shows you aren’t just a self-promoter and gives your feed some diversity if somebody starts scrolling. There are so many communities on Twitter – be it blogging, travel, beauty or whatever your focus is – that you really should be a part of. You meet so many great people.
Join in with Twitter chats
I didn’t know about twitter chats for a couple of weeks when first I started using Twitter for my blog. I didn’t know what I was missing out on! A twitter chat generally lasts 1 hour and is hosted by one person or account. They start off with everybody saying hello, or posting links, or saying what you’ve been up to – but you are prompted what to say by the host/hostess. They then go on to ask different questions, under a certain theme. Some example topics could be: Autumn, Instagram for your blog, happiness, travel. Anything really!
To keep up with the chat you search the hashtag of the chat and read through as many of the recent posts as you can. Here is my current list of chats!
Monday 5pm #BeeChat
7pm #bdib (Bloggers do it better)
Tuesday 6pm #misfitbloggers
7pm #askablogger #bbeautychat
8pm #OTWWP #fblchat #fabchat
9pm #GrlPowr #bloghour
Wednesday 5pm #TeacupClub
9pm #SheHeartsChat #LateNightBloggers
Thursday 2pm #IRLChat
8pm #GrlPowr #OTWWP
9pm #BeeChat #SistersChat
Friday 6pm #BeautyChat
7pm #LazyChat #BloggingBunchChat
8pm #bdib #IRLChat
Saturday 3pm #fblchat
Sunday 9.30am #BloggerationChat
8pm #bbloggers #chattybees #blogospherechat
I never manage to take part in as many chats as I would like, but having an extensive list like this written in a handy place like my diary allows me to join in with a chat on most evenings should I wish! It also means that if a chat is on but I don’t find the topic very relatable, I can check out another one on at the same time or I can wait a little for another one to start.
Apologies if this list is not quite up to date; chats seem to disappear and new ones turn up constantly, but these are the ones I have on my list at the moment. A special shoutout goes to the #GRLPOWR chat for having some of the most lovely and supportive people I have met in the blogging community so far! Definitely give that one a go. (If you know of any chats that I should try out that aren’t on this list, do let me know!)
Network with brands
Another fab thing about Twitter is that it is such a popular social network that most brands have their own accounts. If you are sharing a post on a particular brand, tag them in it. Lots of brands are great at replying and will happily strike up a conversation with you.
This is a great way to build relationships – I have been sent samples for free before, or been asked to review a product, just from chatting to the brand on Twitter or showing an interest in working with them!
Just bear in mind the big companies are likely going to be harder to work with – they can afford to be extremely picky as they probably don’t need much extra promotion to sell their wares, but smaller companies will often be looking for bloggers to work with in some way or another!
I hope this post was of some use to somebody out there, and that it wasn’t too rambly! (New word.) Okay, it was extremely rambly, but the ramble had reason…
Let me know how you are getting on with Twitter – any tips are gratefully received!