No7 Beautifully Matte Foundation Review

So, this is my first review/blog post ever…as in e-v-e-r! So hi! This Foundation is one of my go-tos, who doesn’t love a bit of matte and good coverage?

No7 Beautifully Matte foundation

No7 Beautifully Matte foundation

I am halfway through my second bottle of No7’s Beautifully Matte Foundation now, and as it is one of my makeup staples a la moment I thought it would be a good thing to review first! It’s current price at Boots is £14.50 for the 30ml bottle. 


Foundation Colour Matching Service

When I went to the No7 Boots counter I was offered the ‘match-made service’. This consisted of the lady wiping away a little of the make-up I already had on my jawbone and using their little scanning device to see which shade of foundation would be the nearest match to my skin. I was given the shade ‘Calico’ which I was surprised about as my friend who tans easily was also given that shade. I was born a redhead and burn easily! It does match me fine though, as long as I don’t pile it on.


True to Claim?

The foundation does what it says on the bottle: All day velvet matte perfection. I still need to use a concealer for my dark circles and any particularly red spots, but if my skin isn’t too bad I can go without and just use this foundation. It’s also SPF15 which is great for someone like me who never actually thought about using a daily SPF moisturiser or anything…so thanks No7!


Bottle Longevity

I am not the heaviest foundation user – occasionally I will go without if I’m feeling particularly brave – but I do use this almost every day and one bottle lasts me 5-6 months. I only need to use one pump when I apply it in the morning and this provides medium to full coverage for the whole day.



When I bought my first bottle I was offered a deal on No7 so I also bought their Stippling brush on impulse – I’d never tried a stippling brush before.

No7 Stippling Brush

No7 Stippling brush

For a while, this was my go-to way of applying foundation, but then my brush began to clog up. No matter how much I tried to clean it, there were still clumps. It has soft, synthetic brushes that are layered and dense, so it applies evenly and lightly and is easy to build. However, product quickly builds up in the bristles which I am yet to manage to completely clean out… if anybody has any tips please let me know! I’ve tried to clean it numerous ways but it still feels almost… sticky (ew, I know) and applies heavily, using up more product than necessary.

After that I tried just applying using my fingers which worked, but gave a heavier look which you don’t need with this foundation. Less is more! I recently got a cheap beauty blender which has solved my problem though, so I would definitely recommend using a sponge!

Pink makeup blending sponge

Pink makeup blending sponge

And on the skin?

Throughout the day I haven’t notice anything sinking in too much, slipping or sticking to dry spots. I have combination skin and find that it covers any blemishes well. Just make sure skin is clean and moisturised. A simple regime is better than none, good skin makes the best canvas for your makeup.

One downside I find is that it never sets completely. I have known it to transfer, but I haven’t tried it with a setting spray. 

Considering the price, I think this foundation is well worth a go. I find it gives better coverage than some cheaper drugstore foundations which I like but find a bit too lightweight. It’s also really not that expensive in makeup terms. That’s not to say there isn’t a fab cheapo foundation out there, but I haven’t found it yet!


Please let me know what you think! Suggestions, tips and feedback are always welcome. Have a chat with me via Twitter or Instagram!




Leave a comment

    • August 1, 2016 / 11:57 pm

      Thank you so much! I always love to get feedback 🙂 xx

  1. July 17, 2016 / 10:18 am

    Wow! Makes me want to check it out! I hope it’s available here.

    • July 18, 2016 / 12:56 am

      I’m not sure where No7 stuff is sold as it was developed by Boots UK, but it’s worth a go! You can probably find somewhere that ships it internationally. Good luck 🙂 x

  2. July 10, 2016 / 11:43 am

    Hi! I have used this foundation as well and I agree it has a really light coverage! There is a brush from the body shop called tbe fresh nude brush which puts this on just like a sponge! I noticed your blog is nee but have loved it so given you a follow 🙂 check mine out if you can! X

  3. July 9, 2016 / 2:11 pm

    Hi Naomi,
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